Digital marketing manager
Make a company known online and attract new customers on a controlled budget.
- To get started
- 1 to 3 years
- Career change
- Possible
What you really do
You choose the channels (social media, Google, email, WhatsApp), launch campaigns, measure the results and adjust.
A typical day
- 9 amReading the results of yesterday's campaigns.
- 11 amLaunching a campaign for a new offer.
- 2 pmMeeting with the sales team.
- 4 pmAdjusting the advertising budget.
The skills
- Analysis
- Strategy
- Advertising tools
- Communication
The path to get there
A bachelor's or master's degree in marketing, a business school, certifications from advertising platforms.
Career change: A good next step after a sales or community manager job.
Job prospects
Companies of all sizes, agencies, e-commerce.
It's for you if…
- You like convincing people.
- You like measuring your results.
- You like testing new ideas.